Schif And The City
Our passion for excellence
A common mistake for businesses, notes Schifer, is to treat social media as a one-way commercial broadcast. In reality, she contends, it’s an opportunity to build relationships with potential customers. “We use the three C’s - connect, converse, and convert. You have to offer content that isn't boring, self-absorbed, or just trying to promote and sell. It's about building authentic connections.” As well as social media management, Schif And The City offers design, website, and branding services, to help their clients create and market a cohesive online presence for their businesses.
Schifer first saw this potential as she worked in corporate wireless sales. “It was when the internet first became available on phones - mobile browsers,” she recalls. "I immediately saw the benefit of social media - it allows a business, a brand, or an entity to advance its sales cycle and build rapport without having to be face-to-face.” When clients began asking for training in using social media for sales, she decided to form Schif And The City and begin to share her expertise.
A little about us
Schifer has also had the opportunity to work closely with North Edge executive director Laurene Viarobo, presenting a member's workshop on the return on investment from social media, and helping to promote and coordinate the recent Street Jam Party on 114 St. “I've worked with other business associations in the past and I feel that Laurene is really on the street, really connected. I'm fully on board with where she wants our area to go. It's inspiring. It's real. Her heart is in it - she's authentic.”
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